Dealers diversify as customers choose Cloud

Dealers diversify as customers choose Cloud

Mobile dealers are turning to the Cloud as a new way to make money, driven by customers to diversify.

According to Connect Telecom, dealers are moving away from adopting a mobile-centric approach as purchasing habits change. The unified comms dealer explained that ‘the market is moving on’ and awareness of the cloud is growing, with many in the industry taking advantage of this new revenue stream.

O2 recently launched a cloud storage service to its customers, while Connect Telecom has also started to roll out new cloud solutions. MD Matthew Brown explained to Mobile that other unified comms dealers changing their business models to keep up as cloud grows in popularity.

He said: ‘What you have now is companies are entirely in cloud and that was unheard of a few years ago whereas now the fact that they can deliver everything on the cloud is proof of how much change has taken place. The pace is quickening up and it’s just the way things have moved on.

‘People are looking at purchasing the services they need in a much different way, a lot of dealers now recognise that cloud is important. Some have some great services and others are more reactive and we’re trying to be more proactive in terms of the services we provide. We’re starting to rollout cloud services solutions, it’s a new offering and our customer base asked us for it.’

Gaining momentum

Annodata are also adapting to the migration towards the cloud, expanding away from its traditional print business. Stuart McAlpine, head of communications, explained to Mobile that awareness surrounding the cloud and the services it can deliver is gaining momentum among customers.

He said: ‘Customers are becoming more and more aware of diversification, that’s where we see growth. Because of this we are broadening services we provide, moving away from our print background and rapidly developing a cloud hosted managed print solution and evolving into hosted content services so we’re making sure we have the right skill sets.’




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