Cloud is at a mass-market ‘tipping point’ as working patterns change, 8x8 has told Mobile.
Managing director, Kevin Scott-Cowell, explained that more and more enterprises are picking up on
the benefits of cloud technology as mobile working gains traction and a greater degree of flexibility is required.
‘Enterprises are picking up unified comms (UC) as services and small players will fall behind,’ he said. ‘There’s rich pickings in this space and growth is accelerating along with appetite. As a forerunner in UC, we always wish that people will pick up on technology and use it. After 10 years we’re at the tipping point, where mass market production of cloud-based solutions is totally accepted, and it’s long overdue.
‘The benefits of mobility and changing demands on businesses mean that a lot of those companies are using UC to address that. The market is changing and we’re in a sweet spot where our growth is 30% year organic – we’re probably limited by our ability to keep up with it.
'It’s really come of age due to the change in working pattern, and there is evidence that people are getting comfortable and understanding what a cloud-based strategy means in terms of efficiency. There are some verticals – such as recruitment, law, accountancy and education – where this fits beautifully.’
As a communications provider, 8x8 offers a unified comms platform that delivers voice, video, instant messaging and analytics services to smartphones, tablets and laptops. Scott-Cowell explained that despite businesses recognising that they need cloud solutions, they are being held back by legacy systems.
He said: ‘One of the challenges in the market is that a lot of people are used to selling PBX on premise solutions, making the transition from on-premise to a pay-as-you-go, software-as-a-service model is quite a change.
‘In terms of cloud solution, there’s still only a 5% market penetration because there’s a lot of legacy systems out there. For those companies that have been brought up with on-premise solutions there is a mind shift needed.’