Vodafone has restructured its enterprise unit to boost its regional focus.
In a move designed to bring the network closer to local businesses, Vodafone will station business specialists in towns and cities across the UK. According to enterprise director Phil Mottram, the change in strategy marks the network’s push to boost its presence in local communities.
‘We’re changing how we do business, he said, ‘putting more of our people where our customers are and where they run their businesses. We know that being able to respond quickly to our customers and being available when needed, is really important to organisations of all sizes up and down the country. Our new approach will enable us to do this better than ever before and see specialist business advisers and support teams becoming an integral part of local business communities across the private and public sector.’
The network has placed an enhanced focus on enterprise, recently launching a new business arm to offer specialist security services to its business customers.
New regional teams
Describing the move as one that can better serve SME, mid-sized and large companies, Vodafone explained it will create new regions across the UK which will contain hubs in key towns and cities. These hubs will be run by local business advisors who will report directly to regional heads.
Vodafone will supplement the new regional teams with a dedicated Major Business team that the network said will operate on a national basis. The roll-out follows on from research launched by the network last year, in partnership with YouGov, which found public sector businesses saw the benefits of having a partner or supplier close by.
Motram added: ‘This move to work with SMEs, mid-sized and even larger businesses, as well as local public sector organisations within a defined local area, will see us become more responsive and help us to transform the relationship we have with our customers and enable us to become a trusted, local partner.’