Dealer sees M2M soar as networks jump on board

Dealer sees M2M soar as networks jump on board

Unified comms dealer 24 Seven has secured a number of major operator partners to
expand its machine-to-machine (M2M) network.

The firm will work with EE, O2 and Vodafone to offer M2M solutions that work across all the networks, as well as its own national roaming proposition Jump. The Jump SIM card currently enables users to switch between EE, Vodafone and O2 depending on which has the strongest signal. The new M2M deal will work in a similar way.

Speaking to Mobile, MD David Samuel (pictured) said that the company’s latest agreement reflects the growing acceptance of M2M technology, especially by network operators. He explained that as the business demand for M2M solutions grows, MNOs are increasing looking for way to tap into this new area of the market.

‘This new deal reflects the growing market demand for M2M solutions across the board,’ he said. ‘There is an increasing focus on devices remaining in constant connection, and network operators are responding to the trend by making M2M services more accessible to all. As M2M solutions become business-critical, operators are offering them more prolifically: we are 100 per cent confident in this technology, and this confidence is what’s helping us lead the way.

‘The mobile market is evolving at a rapid pace. While at one end the focus is on the advance of 5G, we are also seeing an increased focus on making connectivity a possibility for all even businesses that wouldn’t previously have considered it. M2M and the Internet of Things (IoT) services are increasingly becoming a part of mobile offerings, especially in the business arena, where the technology is often crucial for enhancing operations and success.’

The business has placed a significant focus on building partnerships within the mobile market, first shifting strategy to target resellers and most recently with manufacturer Kazam. Samuel explained that the extended M2M network will open up huge opportunities for its partner channel, especially when it comes to driving revenues outside mobile.

‘Our partners are set to benefit from the business’s increasing service offering, with smartphone manufacturer Kazam already enabling the connectivity of thousands of taxi drivers. Other markets of interest include healthcare and agriculture, and we are exploring the possibilities of driving new relationships across a much broader audience.

Many dealers across the industry are already driving the advance of M2M solutions for a number of purposes. As the market expands, and interest from operators, dealers,
customers and businesses grows, services will increase to meet demand.’


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