New distie EUK enters the mobile market

New distie EUK enters the mobile market

Britain’s leading distributor of entertainment products and sister company of Woolworths, Entertainment UK (EUK), has revealed it is entering the mobile market.

The company poached 3’s former director of operations in Ireland, Daryll Tunstall (pictured), as EUK’s mobile business manager this week, ahead of a move into supplying mobile phones to Woolworths as well as other general retailers and supermarkets.

EUK generates an annual turnover of over £1.4bn, dealing largely in CDs and DVDs, but is looking to mobile to help bolster profits during hard times for DVD and CD retail.

The move will mean a new competitor for the likes of 20:20 and Data Select, who have increasingly relied on non-specialist retailers for sales.

Tunstall is EUK’s first dedicated senior executive for its mobile business. He is understood to be already talking to manufacturers and planning on putting a dedicated mobile team together.

Rob Salter, sales and marketing director of EUK, told Mobile he expects the company to continue its association with Woolworths, while also considering the expansion of clientele beyond its sister company.

He said: ‘Distributing beyond Woolworths is an area that we would certainly be looking at. We’re at that point where we’re figuring out what might be possible, and that’s what Daryll is there for.

’It’s true to say that mobile is becoming an increasingly important area within the function of the company.’

EUK has a strong reputation among non-specialists for ‘category management’ - building and supporting sales for specific lines in supermarkets, such as CDs and mobile phones.

Written by Mobile Today
Mobile Today


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