Avenir is restructuring its sales team, which will include a reshuffle of senior roles.
It is believed there will be three heads of sales, all reporting to MD Tanny Price, under the new management structure.
The changes are being instigated as the distributor builds a stronger IT division to target IT resellers.
Current sales chief Anthony Serlin is expected to be one of the sales heads.
Avenir has appeared to have ridden the troubles in distribution over the last 18 months by switching all its attention to the business market.
The company has started pushing IT products, BlackBerrys and mobile broadband products such as dongles to business dealers and is now looking to recruit to IT resellers.
The management changes are expected to reflect the new products and services being sold through Avenir, and the channels it is looking to develop.
Details of the changes were not known at the time of writing, but Price is expected to announce the changes to her team this week.