Samsung chief Mark Mitchinson hosted a charity auction in aid of cystic fibrosis that saw the great and the good from the mobile industry gather in Chelsea last night.
The auction was ahead of Mitchinson’s London marathon run in April and took the total amount raised so far to £52,000.
The climax of the auction saw 3’s marketing chief John Penberthy-Smith and Carphone COO John Durkan trading bids in the final lot: the chance for four guests to play football in an all star match at Stamford Bridge featuring the likes Ian Rush, Gianluca Vialli, Matt Le Tissier and Ray Wilkins.
Penberthy-Smith managed to take the prize, with Durkan bowing out after the bids surpassed £11,000.
Brighstar’s European president, Rod Millar, successfully won twice in the bidding. He pushed the bidding on to land all-expense packages with Rio Ferdinand and one to a Torvill and Dean show.
Millar was on a table next to Girls Aloud star Sarah Harding, pictured, for the evening.
Mitchinson is looking to push pass the £60,000 mark before he runs in the marathon in April.
The charity itself was chosen after the untimely death of Samsung’s service manager, Richard McGowan in early February this year. Cystic fibrosis was chosen because McGowan’s daughter suffers from the illness.
Mitchinson said: ‘It was a chance to support a great friend and colleague. It was very close to home for all of us at Samsung. We really appreciated people putting their time and money into it.’
Many in the audience were moved by comments made by Richard’s father Lawrence McGowan who spoke about the illness affecting Richard’s daughter.
More donations can be made at www.marathonmitch.com