Samsung has awarded Brightstar with a full distribution licence for all of its handsets and accessories.
The deal appears to be won with Brightstar promising Samsung it will sell its products in the IT sector through Brightstar’s partner Tech Data.
Brightstar also has an account with Sony Ericsson but has no agreement in place with Nokia.
The US-based distributor has started to pick up momentum with big customers such as Tesco, and has started gaining interest for smartphones, laptops and products in the convergence area through its tie-up with IT distributor Tech Data.
Samsung UK VP Mark Mitchinson said: ‘Growing and developing a strong, open and collaborative distribution channel is of great importance to Samsung Mobile. We look for only the best partners to help us deliver our award-winning handset range and accessories to market.
Samsung now has distribution deals in place with 20:20 Mobile, Data Select and does small amounts of stock through Unique.
Samsung recently appointed Carl Boraman as head of smartphones – a new position within the company.
Samsung is known to be keen to increase its sales by targeting areas of the market it has traditionally ignored; specifically, the smartphone and low-end prepay areas.
MItchinson added: ‘Following the trial with Brightstar I am confident that Rod Millar and his senior management team, will align, enhance and work well with our distribution strategy; placing more emphasis on traditional dealer channels, growing key accounts and developing partnerships in the IT channel.’
Brightstar, meanwhile, has recently agreed a deal with Microsoft to supply its Windows-enabled smartphones around Europe.
Rod Millar, president of Brightstar’s European business said: ‘We are working with Samsung in a number of countries around the world and it is a key partner both in IT and cellular. The UK is an important market for us and we are delighted at the vision and support Mark and his team have shown by working with us.’