John Doughty has left his role as commercial director at Brightstar to join b2b distributor Avenir Telecom.
Avenir today announced that Doughty has joined the company as a new commercial director as part of a major shake-up of its management team.
Two further senior sales appointments were made as Avenir MD Tanny Price (pictured) looks to strengthen the company's position in the IT and b2b distribution market.
Doughty joins Avenir from his previous role as commercial director at Brightstar and has significant knowledge of both the mobile and IT sectors, gleaned from past expertise as sales director at Computer 2000, a Techdata company, and at Caudwell.
His departure from Brightstar follows that of former purchasing manager Gareth Goddard who quit the business a fortnight ago.
Avenir has also appointed former Carphone Warehouse Business Solutions divisional manager John Pett as head of direct sales, and Lee Cook, who will join as head of business development from Hugh Symons Telecom.
Pett will focus on developing Avenir’s end-to-end sales process, with an emphasis on coaching and people development to deliver Avenir’s vision of a consultative sales force. He previously worked for 4U business under former Phones 4u and Carphone executive, Peter Green.
Cook meanwhile spent four years as commercial product manager at Hugh Symons Telecom, where he was instrumental in implementing an exclusive deal between Hugh Symons and data virtual network, Gamma Telecom.
Avenir’s Anthony Serlin will take on the role of head of indirect sales, overseeing the 20-strong indirect sales team.
Doughty said: ‘I see my responsibility as uniting hardware, software and the network vendors to create a holistic approach to the mobile data market and I am looking forward to working with such a strong and forward-thinking team.’
Avenir managing director Tanny Price added: ‘These senior appointments to our management team will ensure that we always strive for excellence and maintain the energy and focus that will push the boundaries of what can be achieved in this industry even further.’