Dextra loses Vodafone

Dextra loses Vodafone

Vodafone has stripped Dextra of its post pay licence, Mobile can reveal.

The UK mobile phone operator terminated Dextra’s post pay distribution licence with Dextra on the consumer side of the business last night (Wednesday).

Crewe-based Dextra was the only distributor for Voda’s consumer unit supplying a spread of dealers, while the likes of Avenir and Redstone go through Vodafone’s enterprise unit.

It is understood that in the first half of last year Vodafone consumer contracts accounted for around three quarters of Dextra’s airtime business.

But that figure has dropped to around 10% in recent months.

Vodafone will be gradually phased-out at Dextra until July. During that period Dextra will continue to do some post pay connections for Vodafone.

But Dextra will remain a distributor for Vodafone’s prepay business.

Dextra bosses claimed Vodafone has taken a decision to come out of the dealer channel altogether for consumer connections.

Dextra Airtime sales director, Angie Simpson, said: ‘This is a Vodafone strategy to stop selling consumer contracts through the independent channel. It is nothing we have done wrong; it is a strategic move [from Vodafone].’

Vodafone head of channel partners Nick Birtwistle, said: ‘I can confirm that we have terminated the agreement with Dextra for contract consumer sales.

‘Our agreement with Dextra for pre-pay remains unchanged and is an important part of our distribution mix.’

Written by Mobile Today
Mobile Today


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