LG and Brightstar Europe have today announced a UK distribution partnership for the full range of LG Mobile handsets and accessories.
The agreement will further expand the UK market for LG Mobile giving resellers in both the traditional mobile and IT channels access to LG Mobile’s portfolio and to Brightstar’s advanced distribution services.
John Barton, UK sales and marketing director at LG said: ‘In the changing world of distribution, it is important that any potential new partner bring both a retail customer portfolio and new opportunities to the table. Brightstar brings both.
‘We look forward to developing a long-term business relationship with Brightstar.’
Brightstar has now secured distribution deals with all the major manufacturers except Nokia.
But bosses are hoping the recent Samsung deal and today’s LG agreement will help persuade Nokia into putting pen to paper.
Rod Millar, president of Brightstar Europe said: ‘As one of the top four handset manufacturers in the UK, LG is a key player and a highly significant signing for Brightstar.
‘This is another significant step forward for Brightstar in the UK and one that will provide many more mobile and data resellers with access to LG’s iconic range of handsets and accessories.’