Hugh Symons chief explains reasons for restructure

Hugh Symons chief explains reasons for restructure

Hugh Symons Communications’ head Bob Sweetlove says he was forced to restructure the business because of the current volatile trading environment in the mobile industry.

Speaking to Mobile, Sweetlove outlined the reasons for the HSC streamlining exercise, which includes up to 17 job losses.

He said: ‘HSC has carried out an internal restructure to align more clearly with the business’s strategy to focus on a mobile communications solutions-based proposition.

‘It is also important to maintain a cost base that is affordable in a volatile trading environment.

‘HSC has been busy re-assessing its product portfolio and venturing into new channels to build for the future in the convergence market.

‘It is crucial for HSC to provide both a safe pair of hands for dealers commission cheques whilst also evolving the business in line with network policy and technological advancements.

‘Whilst HSC is keen to continue to support its quality base of mobile resellers in the consumer space, it recognises that much of the core day to day functionality of running this side of the business is administrational and reactive.

‘The recent investment into, the online portal which provides online ordering functionality and a 360 degree view of a dealer account means that much of the resource once needed to service these more basic administrational tasks is no longer necessary.

‘We have received a very positive response from customers to the launch of the second phase of which now enables dealers to run their own reports and provides access to a dynamic query logging system.

‘HSC now has the ability to focus its key people resource on adding value to the supply chain and growing and developing the opportunity for both shop and office based resellers across the traditional mobile, telecoms and IT reseller channels with a shift in focus to selling solutions, not just a mobile airtime connection.

‘At HSC’s recent annual unity seminar business we presented the company’s vision of a ‘mobile+’ proposition whereby dealers embrace hosting solutions for mobile email applications and other Internet-based products that sit in the traditional domain of the IT reseller.

‘The strategy is to grow the reseller service portfolio along the lines of the successful ‘Assist’ service, which is delivering success within the fixed line community who had been previously ill-equipped to capitalise on the opportunity of adding mobile airtime to their portfolio, to drive take-up of many current and emerging product sets across the ICT sector.’

Written by Mobile Today
Mobile Today


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