Brightstar announced today it has formed a new global accessories company called Brightstar Accessories.
The new company, headquartered in Miami, will be headed up by Morten Steen-Jorgensen, who formerly worked at 20:20, but left for unknown reasons.
The UK arm of the business will be run by Rebecca Harl, who also formerly worked at 20:20.
The new business will focus on the procurement, marketing, sales and distribution of mobile device accessories to operators, retailers and dealers worldwide.
According to a report issued by ABI Research in February 2008, mobile phone accessory worldwide sales in 2008 will exceed £20 Billion, with that number expected to double by 2012.
Marcelo Claure, Brightstar chairman, CEO & president said: ‘Worldwide, accessories continue to be a growing part of the wireless marketplace.
‘As devices become more sophisticated and data-centric, the need for high level accessory solutions becomes increasingly critical.
‘The formation of Brightstar Accessories, headed by Morten Steen-Jorgensen, addresses this need, and will further position Brightstar as a global leader in device and accessory management.’