Brightstar has deepened its footprint in the UK market after it agreed a deal to fulfil orders for distributor Comment RS.
The agreement is another signal of Brightstar’s growing intent in the UK market, after it raided many of Unique Distribution’s assets, including its experienced staff members, following the company’s collapse in May.
Brightstar will use the deal with Comment to gain access to non-specialist retailers like WHSmith.
The agreement also gives Brightstar access to experienced staff with strong industry contacts, building on the significant industry experience that Brightstar gained after employing some of Unique’s old staff.The partnership will give Comment the ability to facilitate larger orders from its partners, which include WHSmiths, Woolworths and Sainsbury’s, at a time when the economic climate is making it increasingly difficult to get large amounts of credit.
As part of the deal, the companies will work together to fulfil high volume and value orders for Comment’s non-specialist retailers.
Comment sees Brightstar as an ideal partner because it believes that Brightstar has no interest in competing with them for its non-specialist retailer partners.
Michael Richardson (pictured, right), Comment’s MD, told Mobile: ‘Brightstar is new in the UK and is not in competition with us like the other distributors.
‘We can work with them knowing that they won’t take our customers from us.’
He added: ‘The partnership enables us to take on the bigger orders from our partners that we couldn’t do before. We’ve never been stuffed with money but we’ve grown a lot.’
Rod Millar (pictured, left), president of Brightstar Europe, said: ‘We will use our extensive resources and expertise to ensure Comment can maximise its strong relationships with non-specialist retailers, and deliver a highly effective service and improved experience to its customers.’