8/6/2008 2:48:00 PM
Avenir agrees partnership with IT distributor Westcoast
Avenir has agreed a partnership with IT distributor Westcoast, in a deal similar to Brightstar’s tie-up with Tech Data.
The partnership gives Avenir access to Westcoast’s IT contacts and expertise at a time when the mobile and IT sectors are becoming increasingly converged. Meanwhile, Westcoast will benefit from Avenir’s airtime and relationships with all five of the UK mobile operators.
In a similar deal in February 2007, Brightstar set up a joint venture called Brightstar Europe Limited with IT distributor Tech Data to sell mobile and wireless devices across Europe.
Tanny Price, Avenir’s managing director, said: ‘Our partnership with Westcoast represents a milestone for Avenir in terms of presenting our customers with a complete converged business solution, which is so important in the current market climate.’