Brightpoint’s nascent UK business is sticking to the smartphones market for the first phase of its strategy, before it is embroiled in a tussle with 20:20, Brightstar and Data Select, according to sources close to the company.
Two months after it bought Hugh Symons Telecom (HST), and with Hugh Roper (pictured) as CEO, Brightpoint is looking to strengthen its ties in the UK with Microsoft, underlined by its presence at an event with Microsoft and Orange this week.
Brightpoint already has the only UK supplier agreement with HTC, and is looking to add BlackBerry and Nokia in the coming months. However, Brightpoint is expected to be frozen out of a contract with Samsung, with the manufacturer’s UK management unwilling to grant Brightpoint UK a license.
One source close to Brightpoint said: ‘They don’t see it as a good time to go head long into a full clash with 20:20, Data Select and Brightstar right now. It’s a really horrible part of the market.’
Brightpoint is currently looking to expand the expertise it inherited from HST in the smartphone and IT sector. It has started supplying DSG, and has earmarked more opportunities in mobile/IT convergence as its most immediate target.
Roper said: ‘We are clearly focused on smartphones and believe we are best positioned for that market.’
The company wants to target more retailers with smartphones and
laptops, and is also looking at fulfilment deals.
The source added: ‘There are still customers who want applications put on smartphones, and Brightpoint can manage the services. Microsoft Windows is absolutely critical to the Brightpoint strategy.’
Sources also said that Brightpoint UK will attempt to use its parent company’s deep pockets to pursue out-sourcing deals with networks and big corporate customers in the future.