1/15/2009 3:42:00 PM
Brightpoint signs deal with Orange to move into the airtime market
Orange has signed a deal with Brightpoint that will see the distributor selling Orange to the IT reseller market.
The deal is understood to be part of Brightpoint’s plans to move into the
airtime market, after securing hardware distribution contracts with Nokia, RIM and HTC in 2008.
An Orange spokesman confirmed the deal with Brightpoint, adding: ‘We believe this type of partner is important in reaching the IT reseller market, which will help us grow our data market through our mobile and fixed broadband offers.’
Brightpoint has outlined its ambitions in the mobile/IT sector, an area outside the crowded traditional mobile-only distribution market.
The distributor is looking to add airtime with its IT and fixed-line products to carve a niche for the specialist mobile/IT market.
In October 2008, Brightpoint, formerly Hugh Symons Telecom, beat competition from Brightstar, Ingram Micro, Fone Logistics and 12 to become Nokia’s sole distributor.