Vodafone drops Avenir and Redstone in favour of Yes Telecom

Vodafone drops Avenir and Redstone in favour of Yes Telecom


Vodafone will drop Avenir as an airtime distributor in the coming months, Mobile can reveal.

The operator is also expected to cut Redstone soon after, although no decision is understood to have been made as yet.

The removal of both distributors is underpinned by Vodafone’s desire to develop its Yes Telecom business and work more closely with dealers.

The moves come as new head of distribution (and former Avenir UK managing director) Tanny Price becomes more established in her role as head of Vodafone’s indirect distribution division, reporting to enterprise sales chief Amanda Baker.

Three Yes Telecom directors – Simon Howitt, Kevan Wakerley and Ray Bell – all quit the business last week (5 February), prompting Price to issue a letter to Vodafone’s dealers in the wake of their departure.

Price will now be in charge of Yes Telecom, and will focus on a strategy to build Vodafone’s sales through the indirect market and a convergence business, linking IT and mobile.

Price states in the letter: ‘We are looking to invigorate the channel and invest in value by working more closely with our partners.’

She also states: ‘The Vodafone business will transform in this rapidly evolving market, moving from pure voice and data to unified communications.’

Dealers will be given full details of the operator’s plans in the coming weeks.

Vodafone terminated Fone Logistics in mid 2006, and followed up by cutting out Hugh Symons later in the year. The operator bought Yes Telecom in July 2006 for £30m.

A Vodafone spokesman said: ‘We are investing in our dealers and distribution strategy, and we are investing a lot of time and energy ?into Yes.’

Avenir chief Andy Tow declined to comment.

Written by Mobile Today
Mobile Today

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