Vodafone has dropped airtime distributor Avenir

Vodafone has dropped airtime distributor Avenir
Vodafone has dropped Airtime B2B distributor Avenir as of this morning (16 February).

A Vodafone spokesman said: ‘Vodafone is rationalizing its distributor partners in order to attain greater focus. As a consequence, we have ended our agreement with Avenir. Vodafone continues to invest in its indirect channel and is committed to delivering real customer benefits through it. We are unable to comment further at this point.’

The moves come as new head of distribution (and former Avenir UK managing director) Tanny Price becomes more established in her role as head of Vodafone’s indirect distribution division, reporting to enterprise sales chief Amanda Baker.

Three Yes Telecom directors – Simon Howitt, Kevan Wakerley and Ray Bell – all quit the business last week (5 February), prompting Price to issue a letter to Vodafone’s dealers in the wake of their departure.

Price will now be in charge of Yes Telecom, and will focus on a strategy to build Vodafone’s sales through the indirect market and a convergence business, linking IT and mobile.

Price states in the letter: ‘We are looking to invigorate the channel and invest in value by working more closely with our partners.’

She also states: ‘The Vodafone business will transform in this rapidly evolving market, moving from pure voice and data to unified communications.’

Dealers will be given full details of the operator’s plans in the coming weeks.

Vodafone terminated Fone Logistics in mid 2006, and followed up by cutting out Hugh Symons later in the year. The operator bought Yes Telecom in July 2006 for £30m.

Written by Mobile Today
Mobile Today


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