Avenir and Vodafone split provides advantages for Yes Telecom

Avenir and Vodafone split provides advantages for Yes Telecom
Yes Telecom has started contacting Avenir business dealers, after the distributor was officially dropped by Vodafone on Monday (16 February).

Vodafone will part company with Avenir after a three-month notice period.

Yes Telecom, which is owned by Vodafone, has warned dealers that its parent company could snap up its customers directly, as a result of the Avenir/Vodafone split. Yes Telecom then promised to protect dealers by ring fencing customers if they joined the business.

The strong tactics were revealed after Vodafone announced that it had dropped Avenir. The decision to cut the distributor was underpinned by Vodafone’s desire to develop its Yes Telecom business and work more closely with dealers.

One Vodafone spokesman said: ‘Vodafone is rationalising its distributor partners to attain greater focus. As a consequence, we have ended our agreement with Avenir. Vodafone continues to invest in its indirect channel and is committed to delivering real customer benefits through it. We are unable to comment further at this point.’

Tanny Price, Vodafone’s newly appointed head of indirect distribution – and former Avenir UK managing director – is now in charge of Yes Telecom, following the departure of three directors on 5 February.

Vodafone terminated Fone Logistics in mid 2006 and cut Hugh Symons later that year. The cuts coincided with the network’s purchase of Yes Telecom for £30m.

Avenir UK managing director Andy Tow declined to comment.

Written by Mobile Today
Mobile Today


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