Avenir managing director Andy Tow bullish about company's future

Avenir managing director Andy Tow bullish about company's future

Avenir managing director Andy Tow remains bullish about the company’s future, despite the loss of both T-Mobile and Vodafone in the last few months.

Tow (pictured) has had a rocky ride since he took over as Avenir’s managing director in November 2008 – the distributor was cut from T-Mobile the following month.

However, Tow told Mobile: ‘We’re dynamic, hungry and keen to develop existing business. You have to specialise in something; you can’t be a Jack of all trades any more.’

Avenir plans to concentrate on b2b for Small Medium Enterprises (SMEs). Tow said: ‘Sales of two to 250 handsets are the largest part of the market.’

The SME strategy will involve providing relevant products and services, including fixed line, to SMEs. Avenir is also introducing ‘fixed mobile substitution’ for businesses, whereby fixed-line systems are substituted for mobile.

Avenir is also keen to expand its IT solutions for dealers. The distributor recently introduced a selection of laptops for dealers to bundle with mobile broadband, including Toshiba, Hewlett Packard, Samsung and Dell.

Tow said he had not ruled out acquisition tactics as a means to expand the business.

He added: ‘We’re looking at opportunities, but the day to day is to develop the b2b side of the business.’

Written by Mobile Today
Mobile Today

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