7/8/2009 11:16:00 AM
Accessories distributor Pama to open three more motorway shops
Accessories distributor Pama is opening three more retail outlets in motorway service stations around the UK.
The distributor has 34 shops already under its retail brand, Fonebitz, and has opened six shops in the last six months. The outlets are in motorway service stations on the M62, M6, M1, M4, and M25.
Pama is looking to capitalise on impulse buyers with premium products, and has no plans to expand its retail stores to the general high street.
The fast growing Fonebitz business has been selling car kits, sat nav, headsets and portable speakers that link to phones.
It has also started selling mobile broadband dongles on 3 as well as laptop accessories.
The company said it has seen an upturn in the last two years with a 30% increase in turnover.
Pama group sales director Mike Hopkinson said: ‘Fonebitz is on the rise – our retail proposition utilises impulse buying in motorway service stations with premium prices, which means we don’t compete with our own dealer customers.’
Pama said its core business remains distributing to dealers, and Fonebitz does not compete with its existing customers.
Other distributors who are not accessories specialists have identified the accessories market as a lucrative area to pursue.
Avenir and Data Select are the most serious players keen to build accessories businesses and challenge the likes of Dextra, Kondor and Pama.
The downturn in airtime and conventional handset market distribution has made accessories increasingly attractive.