Dealers unsettled over O2’s iPhone move as it appoints official dealers

Dealers unsettled over O2’s iPhone move as it appoints official dealers

O2’s move to make the Apple iPhone available through dealers has been met with criticism.

Many have claimed the operator is taking a lax approach to its own rules of solely allowing O2-only dealers to sell the device.

Earlier this month, O2 appointed Avenir and Fone Logistics as official dealers for the iPhone, as it looked to reward dealers that only sold O2. It later added HSC as a distributor and is expected to add Moco too.

However, several disgruntled dealers claimed that businesses with only a small level of O2 sales were being allowed to sell the iPhone amid suggestions that O2 wants to clear stocks and reach its targets.

One dealer said: ‘The iPhone is being given out left, right and centre – the criteria for selling the iPhone is much looser than O2 suggests.’

Other dealers said the network was asking for varying numbers of connections depending on who it was talking to.

O2’s head of partners, Maggie Kennedy, said: ‘Any business that is included in O2’s “approved partner” distributor programme must have met a strict criteria to get and stay in our scheme, and retain its benefits.’ 

Written by Mobile Today
Mobile Today

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