8/17/2009 3:01:00 PM
Daisy Group hopes to consolidate the reseller market
Daisy Group’s Redstone move is the third in a raft of acquisitions that it hopes will provide it with a converged offering in the crowded reseller market.
The company has already bought telecoms and IT supplier Eurotel, and communications and technology company AT Communications, after forming just two months ago.
Daisy Group said the triple deal will position it as one of the largest suppliers of communications to the UK SME and mid-market customer.
CEO Matthew Riley said the group will pursue a strategy to consolidate the ‘fragmented’ reseller market through acquisitions.
He added: ‘Daisy has always been a champion for the business customer and it is our intention to bring the latest developments in communications and technology and make them available to UK businesses.‘
’Traditionally this section of the market has been under-served by the larger suppliers and Daisy was founded on the promise to bring a business-quality service to even the smallest of enterprises.
'Last month’s flotation provided us with the capital to be fleet of foot and react to any deals that we felt fitted with the future strategy of the business.
'Daisy remains committed to delivering an excellent service in all areas of communications, from product quality to customer service, further strengthening our converged product set and enhancing our offering to the UK business community.’