9/15/2009 5:16:00 PM
Mainline launches Ticketmaster dealer incentive
Mainline has launched a new music incentive encouraging dealers to sell memory cards bought from the distributor.
The incentive has been dubbed ‘gigs for gigs’ as dealers will earn points for every memory card order that will go towards the chance to win £100 worth of Ticketmaster vouchers, which can be used to see a gig of their choice.
Every gigabyte equals one point and the dealer with the most points at the end of September will win the vouchers that will allow them to see an event.
Mainline director of dealer sales, Gail Hollinshead (pictured), said: ‘Business customers and consumers are driving the demand for memory cards and our dealers are enhancing their product offering to reflect this.
‘Mainline’s “gigs for gigs” incentive will provide dealers with a great opportunity to generate additional margin from selling memory cards. It could also give them the chance to see their favourite team or artist perform live at a venue of their choice.’