9/30/2009 11:08:00 AM
Gamma Telecom reveals ‘BrandBuilder’
Gamma Telecom is set to launch ‘BrandBuilder’, a new service that aims to entice dealers into selling its MVNO product, Gamma Mobile.
The MVNO was launched in January 2008 and since then, has targeted Gamma Telecom’s original base of fixed-line resellers to offer the product. However, this latest service will be aimed at mobile dealers.
BrandBuilder will allow dealers to take advantage of the wholesale service that the telecoms company offers.
Gamma will provide dealers with complete support including handset fulfilment, managed billing and credit checking.
Gamma marketing director Richard Bligh said: ‘Mobile dealers face many challenges where commissions are being cut and businesses are often being funded through cashbacks.
‘Add to this the inflexible nature of MNOs with fixed tariffs and minimum ARPU commitments, together with no direct customer ownership, and the situation is very difficult.
‘At Gamma, we can offer the flexibility needed and the opportunity to be a mobile service provider without the usual associated pain.’