Daisy Mobile to push convergence to existing customers

Daisy Mobile to push convergence to existing customers

Daisy Mobile is planning to push converged solutions to its existing customer base.

As a result of several acquisitions since August, including the telecoms arm of Redstone, Daisy is now managing 30,000 mobile connections, Daisy Communications, director of mobile operations, Russell Horton, told Mobile.

Horton, who was appointed in October, is responsible for the integration of Redstone into Daisy and dealing with the connections it has acquired.

Daisy already has deals with Vodafone and is an O2 Data Centre of Excellence partner. Horton’s role will be to ‘maintain strong relationships with the networks’, while continuing Daisy’s selling point of ‘independent advice and the ability to give the best solutions’.

Over the coming months, Horton will be responsible for building his teams to reach the company’s aspiration of being the biggest connecting service provider in the industry.

He will focus on convergence and is waiting for the next level of technology to enable it.

Last month, Daisy launched a converged product called Wire 3. Horton said: ‘Technology is advancing and it is only a matter of time before it becomes much more joined up. Daisy is interested in introducing good, robust products to the market.’

Over the next 12 months, Daisy’s main volume will come from cross selling mobile to its existing customers. Horton added: ‘There is a big opportunity in mobile data and BlackBerrys.’

Daisy’s management structure has seen several recent changes, including the appointment of Horton and former Caudwell Group sales chief Karan Ullah, who is now director of telesales at Daisy Communications.

Written by Mobile Today
Mobile Today


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