12/9/2009 11:57:00 AM
Orange appoints 10 iPhone dealers recommended by Midland Communications
Orange has begun appointing iPhone dealers, one month after it started selling Apple’s device directly through its retail channels.
Ten dealers that work closely with distributor Midland Communications have been selected.
The dealers, which were recommended due to strong ARPU and quality of connections, have undergone training on the device.
One dealer said: ‘Ten dealers were put forward to be iPhone resellers and there was a bit of training before we could start selling it.’
Another dealer added: ‘We are just grateful to have the opportunity – the accreditation has helped us massively.
‘We were put forward because of our ARPU and the quality of our connections, and then, subject to training, we were accepted.’
The selected dealers have been given access to all models of the iPhone, including the faster 3GS.
Orange announced it would break O2’s exclusivity to sell Apple’s device at the end of September. At the time, it said it would be sold through all of its direct channels including its HMV concessions.
Dealers were initially unsure of when they would get access to the iPhone, but have been keen to sell it from the start.
One dealer said: ‘There is massive interest and it will give us the tools for customer retention. It will definitely sell itself and can be used as a deal sweetener.’
Midland Communications sales manager Peter Liley said: It means that where we were potentially losing a customer to O2, now that’s not the case.’