2010 predictions - James Browning, MD, 20:20 Mobile UK

2010 predictions - James Browning, MD, 20:20 Mobile     UK
2010 will be a challenging and exciting year for the industry, one in which you must have the end-user at the centre of everything you do in order to succeed.

At 20:20 Mobile, we see the following trends likely to continue: an increase in smartphone device penetration in both the consumer and corporate sectors, coupled with the growth of applications that deliver tangible benefits to end users. We've got some exciting, innovative apps to bring to market, including a navigation solution from Traffic Master and the next step in converged mobile working solutions from Liberty Key, a solution that will really accelerate the shift to smartphone-based computing.

As people are ever-increasingly using their mobiles, new technologies such as near field communication will begin to be used. As one of Europe's largest distributors, we can help both manufacturers and retailers make the most of this technology. We can do this through the wide range of packaging, POS and display materials that we create as these solutions come into contact with many millions of consumers every day, so we are perfectly positioned to help get marketing messages delivered through the line.

I anticipate that there will be further consolidation in the independent channel, the online channel will continue to grow and new entrants to the market will add to an already competitive landscape. Increased competition will lead to increasingly demanding trading conditions as everyone looks to reduce costs and overheads, while maintaining value. Our customers and supply partners will continue to look to 20:20 Mobile for innovations and ideas to increase the profitability of their complete operations; this will be in the form of upstream product sourcing and development through logistics and kitting, all the way to point of sale and post sales support.

We're extremely confident about the coming 12 months and everyone at 20:20 is excited and energised to make it another successful year.
Written by Mobile Today
Mobile Today


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