Vodafone names 20 iPhone dealer partners

Vodafone names 20 iPhone dealer partners

Vodafone’s has confirmed the names of the 20 indirect channel partners, which will be selling the iPhone from 14 January. The dealers are currently being taken through a training and accreditation programme by Vodafone and Apple and are still subject to final accreditation.

Vodafone has picked 10 of its premier partners and 10 of its gold partners, which work through Vodafone’s subsidiary Yes Telecom.

The 10 premier partners are:
CBS Comms Centre  (Cambridge, Cambridgeshire)      
Cellular Solutions & Services   (Brighton)       
CCS Mobile     (Newcastle)      
Excalibur Communications GB LT  (Swindon)
Garnell Corporate Comms.   (London)
Grapevine       (Poole & Bath)   
Premier Telecom     (Fareham)
The General Telephone Co Ltd    (Salisbury, Yeovil, Bath)
The Word Direct  (Cardiff)
Totel    (Derby)  

The 10 gold partners are:
Active Telecom  (Northumberland)
Fone Solutions  (Newcastle)      
JHL Communications  ( Glasgow)       
Olive    (London)        
Premier Mobile   (London)        
Pure Mobile      (Northampton)   
Redsquid         (Borehamwood)   
Sprint Communications    (Basildon)      
Totility      (Croydon)      
Wish Communications      (Northampton)   

Peter Kelly, enterprise director at Vodafone, told Mobile: ‘From a business perspective one of the key aspects of Vodafone getting iPhone is that we will not only supply the iPhone directly, but we will also be selling it through indirect. Apple has rarely agreed to take this position before. This will be an important addition of our go to market strategy. The iPhone will also be available through our online, telesales and business in retail stores.’

Alex Windle, head of indirect marketing at Vodafone, added: ‘We’ve worked closely with Apple to choose these partners. They were chosen on the size of their market share, the value they bring to apple and Vodafone, their current data penetration and how good they are at this and to an extent on geography.

Windle also said that the number of indirect dealers would not be limited to 20. ‘There are more to come. How many depends on a number of factors; they have to pass the accreditation process, but we are keen to have as many partners as possible.’

Written by Mobile Today
Mobile Today


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