Dealers were unconcerned by the suspension of O2's Mobile
Landline this week after the Go Hello platform collapsed.
O2 informed relevant partners that it had temporarily suspended
Mobile Landline via email on 21 January.
The email said: 'Due to the uncertainty regarding one of the
current suppliers of the service, we've made the tough decision
to temporarily suspend Mobile Landline sales.'
Dealers were selling the product, which allowed customers to
divert their landline to their mobile, as part of O2's converged
package, 'Joined Up'.
However, dealers told Mobile that the product had not been
selling very well. One dealer said: 'We had done one or two
contracts, and I am sure O2 will re-establish the service.'
Another added: 'It was a good product, but from my perspective it
was not selling that well. We were about to start ramping up the
However, another dealer said: 'It was a great little product and
there was nothing like it on the market. I imagine that when it
comes back it will be a good seller.'
O2 asked distributors selling the product to: 'Remove Mobile
Landline from... your websites and any other marketing material and
amend any customer proposals.'
It also told distributors to 'communicate this information to
The email added: 'In order to provide an uninterrupted service to
our customers, we've moved to an interim offering.'