Salestar adds O2 security partner

Salestar adds O2 security partner
Dealer software solution specialist Salestar has announced it will now offer an electronic identity verification service that is already used by O2.

The application, which is provided by GB Group URU, will let dealers carry out identity checks on prospective customers and reduce fraud.

GB Group URU already provides the service to O2, where it has been integrated into the customer application process. The company claims that disconnection levels have fallen by 40% since the service was introduced into O2 stores.

Salestar users will now be able to cross-check customers' personal details with a range of information sources such as the Electoral Roll, financial and credit history, telephone and address data and deceased files.

According to figures released by CIFAS, the number of UK fraud prevention service mobile account takeovers more than doubled in 2009, with a 74% rise in the first half of 2009 compared with the same period in 2008.

Salestar believes the increased levels of security checks will lead to dealers being able to identify fraudulent connections much more easily and achieve match rates above 90%.
Salestar chief solutions officer Deen Ossman said: 'With the onus to check and authenticate the identity of the customer placed firmly on the mobile dealer, they need to view fraud detection as an integral part of their strategic business plan and be armed with the latest technological advancements. Online and call centre dealers are at particular risk.'

GB Group URU's head of channel management, Ryan Morrison, said: 'Current methods used by organisations to check the information supplied by customers does detect and prevent most identity fraud; however, some fraudulent applications are accepted due to the increasingly sophisticated techniques used by the fraudsters.

'Either way, the perpetration of fraud - whether account takeover or application fraud - with the risk of clawback from the networks further down the line, is a serious threat to profitability.'
Written by Mobile Today
Mobile Today


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