2/18/2010 12:07:00 PM
Salestar adds O2 security partner
Dealer software solution specialist Salestar has announced
it will now offer an electronic identity verification service
that is already used by O2.
The application, which is provided by GB Group URU, will let
dealers carry out identity checks on prospective customers and
GB Group URU already provides the service to O2, where it has
been integrated into the customer application process. The
company claims that disconnection levels have fallen by 40% since
the service was introduced into O2 stores.
Salestar users will now be able to cross-check customers'
personal details with a range of information sources such as the
Electoral Roll, financial and credit history, telephone and
address data and deceased files.
According to figures released by CIFAS, the number of UK fraud
prevention service mobile account takeovers more than doubled in
2009, with a 74% rise in the first half of 2009 compared with the
same period in 2008.
Salestar believes the increased levels of security checks will
lead to dealers being able to identify fraudulent connections
much more easily and achieve match rates above 90%.
Salestar chief solutions officer Deen Ossman said: 'With the onus
to check and authenticate the identity of the customer placed
firmly on the mobile dealer, they need to view fraud detection as
an integral part of their strategic business plan and be armed
with the latest technological advancements. Online and call
centre dealers are at particular risk.'
GB Group URU's head of channel management, Ryan Morrison, said:
'Current methods used by organisations to check the information
supplied by customers does detect and prevent most identity
fraud; however, some fraudulent applications are accepted due to
the increasingly sophisticated techniques used by the fraudsters.
'Either way, the perpetration of fraud - whether account takeover
or application fraud - with the risk of clawback from the
networks further down the line, is a serious threat to