2/18/2010 3:33:00 PM
Mobile Choice and HSC launch magazine for independent mobile dealers
Noble House Media, the publisher of Mobile and Mobile Choice magazines, has produced a new publication with HSC to help independent mobile dealers sell more and grow their business.
Independent Mobile Choice is pitched both as sales material for dealers and as a customer guide to the phones, software and tariff options available to them.
HSC’s business manager, Bob Sweetlove, said: 'We hope dealers will display Independent Mobile Choice in their shops or offices, as it is ideal for a customer to read in preparation for a conversation with their dealer.'
The front section of the magazine is consumer-based, while the rear section focuses on business products and services. It features the latest handset images and specifications and highlights the best performers in certain key functions, such as email, sat nav and social networking.
HSC targets both consumer and business facing dealers and has one of the largest active customer bases of independent mobile dealers in the UK.
'In recent times, network strategy has been more focused on acquiring business customers through independent dealers, but there is still a community of independent retailers,' said Sweetlove. 'Independent Mobile Choice apportions equal focus to both customer segments.’
Sweetlove added that HSC was now letting dealers draw boxes of 50 copies of the first issue of Independent Mobile Choice down free of charge from the HSC webstore.
‘We will do this until we run out, but we currently have 190 odd boxes left, available on a first come first served basis with a maximum of two boxes per dealer,’ said Sweetlove.
Click here to see a digital copy of Independent Mobile Choice.