Telecom, the distributor known as Redstone before it was bought by Daisy Group
last year, claimed today it had the lowest O2 churn in distribution during the
last quarter of 2009.
Ipswich-based distributor’s MD, Dave McGinn, applauded the company’s business
partner channel for its commitment to keeping churn low over the months of
October, November and December last year.
said: ‘It’s a great achievement and one which comes directly from our business
partners. It shows that our partners are using and utilising our retentions and
funding department and, importantly, our offerings in the correct way.
a result we have been able to significantly reduce our O2 churn levels.’
said that the distributors ‘deal clinics’, which it introduced during 2009,
also played a major part in us reducing our O2 churn.
Telecom’s ‘deal clinics’ allow its business partners to pitch potential deals
to key people from both Anglia and O2 in order to secure additional funding and
help to close deals.
distributor’s retentions and funding departments also assist partners with
additional support and funding to secure potential deals and upgrades on the O2
network, helping to reduce churn levels.
McGinn added: ‘By continuing to work closely with our
business partners to reduce churn levels, we are confident that it will only
improve over the coming quarters.’