Anglia Telecom claims lowest O2 churn in distribution

Anglia Telecom claims lowest O2 churn in distribution


Anglia Telecom, the distributor known as Redstone before it was bought by Daisy Group last year, claimed today it had the lowest O2 churn in distribution during the last quarter of 2009.

The Ipswich-based distributor’s MD, Dave McGinn, applauded the company’s business partner channel for its commitment to keeping churn low over the months of October, November and December last year.

He said: ‘It’s a great achievement and one which comes directly from our business partners. It shows that our partners are using and utilising our retentions and funding department and, importantly, our offerings in the correct way.

‘As a result we have been able to significantly reduce our O2 churn levels.’

He said that the distributors ‘deal clinics’, which it introduced during 2009, also played a major part in us reducing our O2 churn.

Anglia Telecom’s ‘deal clinics’ allow its business partners to pitch potential deals to key people from both Anglia and O2 in order to secure additional funding and help to close deals.

The distributor’s retentions and funding departments also assist partners with additional support and funding to secure potential deals and upgrades on the O2 network, helping to reduce churn levels.

McGinn added: ‘By continuing to work closely with our business partners to reduce churn levels, we are confident that it will only improve over the coming quarters.’

Written by Mobile Today
Mobile Today


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