3/1/2010 3:54:00 PM
RP Europe secures exclusive distribution deal with sWaP
Handset distributor RP Europe has secured an exclusive deal to distribute watch phones made by manufacturer sWaP.
The distributor will be responsible for securing new retail opportunities and managing stock and logistics.
sWaP products are currently being sold through ‘non-traditional’ routes to market. Airlines including KLM, BA and Emirates are all selling sWaP products on their flights.
RP Europe is now looking at traditional routes to market for the products. SWaP will be adding to its range of products in the coming months and the distributor believes it will be able to target different segments of the market with the product range.
RP Europe managing director, Richard Crawley, said: ‘As a leading supplier of mobile handsets to UK and European mobile network operators, retailers and non traditional sales channels, RP Europe were able to leverage this experience and existing infrastructure to offer a premium service for the sWap brand.’
RP Europe commercial director, Mark Willoughby, said: ‘RP Europe Limited is delighted to have been selected by sWaP as their new strategic partner. We have invested significantly in streamlining our operations and delivering the industry’s highest level of customer service and this appointment is testament to our achievements. We look forward to working with sWaP and taking the sWaP brand to a new level.’
sWaP Director, Ty Jackson added: ‘RP Europe Limited is truly an outstanding partner for us. They demonstrated a thorough understanding of our needs and the ability to source unrivalled routes to market for the sWaP brand. We are confident that RP Europe will help sWaP further penetrate the UK mobile market.’