Avenir maintains churn record

Avenir maintains churn record
Avenir has managed to maintain a customer churn rate at less than 8% for another quarter.

The distributor and its dealers have kept churn below double digits since October 2009, with O2 confirming that this continued into January 2010.

Avenir managing director, Andy Tow, said: 'Avenir was steadily driving down churn throughout last year and October's single-digit result was heralded as one of the lowest sustainable figures achieved by a distributor in the UK mobile marketplace. And that's exactly what we managed again in January - to sustain this vital, record-breaking KPI.'

O2 head of SME, David Plumb said: 'This is another fantastic result from Avenir, and continues to set the standard. I am equally delighted that as a channel

the entire distributor community delivered single digit churn for the first time.

'Managing customer churn is acknowledged as one of the mobile industry's key recession-beating tactics, which is why we're proud to endorse Avenir Telecom as a key partner in this area'.

Avenir was named as O2 partner of the year at the end of 2009.
Written by Mobile Today
Mobile Today


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