3/31/2010 10:32:00 AM
Portix rebranded as Micro-P Mobile in 'realignment'
Mobile airtime and hardware distributor Portix has been rebranded as Micro-P Mobile in a bid to bring the mobile division of the company closer to its parent brand, Micro-P.
Micro-P was originally an IT distributor, but bought Portix from Expansys for £1.15m two years ago, as it looked to enter the mobile market.
Since then, it has secured several lucrative deals and now distributes a wide range of manufacturers including: HTC, BlackBerry, Nokia and Sony Ericsson.
It has also moved into the airtime space and now connects Vodafone, O2 and 3.
Micro-P Mobile general manager John Doughty said: ‘The re-branding took place because it was logical and sensible to bring everything under one banner. We have made great progress over the last 12 months and do everything in terms of handsets, accessories and airtime.
‘We are not making a significant change – this is more of a realignment. Micro-P is a major brand so it makes sense.’
Micro-P bolstered its mobile team with the appointment of Doughty at the end of 2009.
Doughty has previously worked for Avenir Telecom, Brightstar and Computer 2000.
At the time of his appointment, Micro-P also recruited former 20:20 Mobile key account manager Jane Griffiths to oversee the northern sales division.
It will continue to recruit for the mobile division over the next few months, focusing on business development and sales.