4/14/2010 12:32:00 PM
Orange and T-Mobile merger will boost disties
Dealers and distributors that connect both Orange and T-Mobile will capitalise from the operators’ merger, industry sources said last week.
Orange and T-Mobile’s indirect partners said they are expecting announcements on changes in the channel in July.
Both operators have already altered their indirect offerings over the last few months, with T-Mobile holding a dealer conference in January and Orange in March.
Since the events, dealers and distributors are keen to find out details of the expected changes, with some saying that dealers who connect both networks will be in a stronger position going forward.
HSC business manager Bob Sweetlove said: ‘The indirect businesses of T-Mobile and Orange are likely to be combined or aligned in some way, and the dealers with active T-Mobile codes may be in a stronger position to capitalise.
‘With the merger likely to tangibly impact the independent dealer channel later in 2010, those dealers who are able to demonstrate a commitment to both brands are likely to be seen as valuable partners for the newly merged business.’
One source said: ‘With the JV taking place, the indirect channel will be evolving in the long term and these are changes that need to happen. The whole business will change shape and there is a place for T-Mobile and Orange as strong business brands.’
Dealers from both networks said the merger will have a positive impact on their businesses.
One dealer said: ‘Dealers will benefit from the quality of the network and it’s very apparent that both businesses have a lot more time for the independent channel.’
He added: ‘The indirect channel will be one of the first channels to change and it will happen pretty quickly.’