4/14/2010 12:56:00 PM
Fonehouse to partner Micro-P
Fonehouse has partnered with Micro-P to deliver the Government Home Access programme to eligible families.
The deal comes after Micro-P became an approved supplier for the programme at the start of this month.
Fonehouse will be the retail face of the scheme, which is aimed at giving low-income households access to a computer and internet connection, with bundles available across its 50-strong retail estate.
Micro-P has created a range of bundles, including laptops and dongles for families eligible for equipment on the programme.
There are three types of packages available: the full package of a computer and broadband; a computer service and support only; and broadband only.
Around 270,000 families are predicted to benefit from the scheme, with 70% of those households eligible for a broadband connection, Mobile understands.
The Home Access scheme was first piloted in Oldham and Suffolk during 2009.
Micro-P business development director Simon Woodman said: ‘We will go through the channel, which will include Fonehouse stores. Micro-P will manage the back office and Fonehouse will be a “touch point”.’
Woodman said the distributor is hoping that it will get a 30% share of the broadband connections available through the scheme, adding that the Fonehouse stores ‘are in the right location’.
Fonehouse owner and MD Clive Bayley said: ‘This represents a great opportunity for Fonehouse and cements our position as “your local mobile specialist” in the communities where our stores are located.’
Micro-P will also start to create packages targeted at families that are not eligible for the scheme.