4/28/2010 11:28:00 AM
Dealers: Orange's new tariffs are 'simple'
Dealers said Oranges business tariff overhaul would
simplify the market
and create a level playing field for the channel.
The dealer community has been anticipating changes since a dealer
conference, which took place in central London in March, when the
operator introduced a new tiered structure to its indirect
One dealer said: 'The new tariffs look a bit different and they
are definitely a lot simpler and a lot more defined. They have
re-introduced no minimum call charge and
there is no sharer limit. They told us that there would be
changes happening to the business plans'.
Another dealer said: 'Being able to change benefits month to month
will be a massive help it is a very nice idea'.
Orange sales director Steve Heald told Mobile in February that
the operator was looking at ways of tackling in-house retention
teams poaching dealers customers. Both indirect and direct sales
channels will now be offering the same propositions.
One dealer said: 'The fact that everyone has access to the same
deals means that Orange is creating a level playing field for
dealers. Its what we have been waiting for a long time. It is
only a positive thing and shows real commitment to the dealer