5/12/2010 11:50:00 AM
Z-Three eyes UK dealer market
BlackBerry accessories distributor Z-Three has launched a new strategy focused on the UK market.
The London-based distributor has built a team specifically focused on the UK and now supplies accessories to 51 countries.
The distributor, which was first founded in 2006, has a particular focus on authentic BlackBerry accessories and is an authorised global master distributor of the manufacturers accessories.
The accreditation has allowed the company to create 'a niche in the market', said Z-Three commercial director Philipp Gutzwiller, who will be overseeing the push into the UK.
Z-Threes new team includes marketing manager, Petra King, who will work alongside Gutzwiller to push a new strategy of targeting dealers to sell products.
Z-Three is looking to attract dealers who sell to corporate organisations, the public sector and medium retailers.
Gutzwiller said: 'The UK is the biggest market for BlackBerry outside North America. We are focusing 100% on BlackBerry products, which means we can focus on the BlackBerry user base, and it allows us to be highly specialised.'
Gutzwiller added that Z-Three is taking a 'different' approach to the market. It will approach dealers selling to segments it has identified as being able to benefit from BlackBerry accessories.
Dealers will be able to direct their customers to Z-Threes website, where they can order the products and be eligible for a discount.
Gutzwiller said: 'We are looking to offer a service to our reseller partners by allowing them to get a margin all they have to do is point the customer to our website and we will fulfill their order.'