5/25/2010 1:33:00 PM
3 targets retailers with HSC b2b programme
HSC has teamed up with 3 to push b2b connections through independent retailers.
The HSC 3 retail support programme was launched at the start of May and aims to attract walk-in small business connections.
3 has a number of single user plans which HSC believes can be offered through independent consumer retailers, but to business customers, such as sole traders who would treat their local independent as the first port of call.
The retail support pack includes POS materials, 3 customer support, 3 account manager visits and incentives.
The programme has been rolled out to 50 stores on a trial basis and HSC is planning to have 100 stores on the programme by the end of the year.
HSC sales manager, Carlos Pestana said: 'We are reinforcing our rhetoric of being here for retail as well as B2B dealers. We are providing tangible ways to support the independent retail dealer, when other distributors are turning their backs on them'.
'This specific project means that HSC is working in the best interests of both the dealer and the network; 3 wants to increase its business connections, and rather than routing the directive through our traditional office-based B2B dealers, we are giving otherwise vulnerable retail-based dealers a competitive proposition to sell business connections'.
3 business channel manager, Michael Hinton said: 'HSC has a unique estate of high street dealers, and listening to their feedback, we are launching a campaign to support these dealers better when it comes to b2b.
'This will include specific high street POS, 3 channel manager visits, marketing and training support, and an incentive to ensure 3 becomes the small business champion for these dealers who have a traditional route to market that is perfect for the SOHO and small SME market. This is a unique campaign specifically for HSC dealers, who will begin to see its benefit this summer'.