Fonehouse plans b2b market assault

Fonehouse plans b2b market assault

Fonehouse is planning an onslaught on the b2b market later this year.

Speaking to Mobile at the company's Partner Conference, MD Clive Bayley said Fonehouse could break into the b2b market in 2010.

Bayley said Fonehouses b2b proposition will target the one to 10 handset b2b market, with an emphasis on local community retail support.

He said: 'Our b2b proposition could be launched as early as this year, but only when we are absolutely sure we have the right package and the right team behind it.'

Fonehouse is planning to have 'at least' 100 stores up and running by the end of 2011, Bayley added. Currently it has eight of its own stores and 50 franchises.

However, the retailer will recruit fewer partners than originally planned, instead giving some new stores to existing partners.

Bayley said: 'We already have some really good partners who are looking for a second store, so the plan is to have 50 to 60 partners running at least 100 stores by the end of 2011. '

Vodafone is backing Fonehouses expansion. Bayley said the operator is 'very keen' for Fonehouse to roll out more Vodafone stores in the face of the Orange/T-Mobile merger.

He said: 'Vodafone sees it as a good way to get into the local community with proprietal grassroots stores, which work their business hard, offer a lower cost route to market and save a lot of capital expense.'

The company is also on a recruitment drive to strengthen its head office team. Bayley said: 'We are looking for accounts, commerce, marketing, area sales managers and support staff we are planning for a lot more support for our partners as we expand.'

Written by Mobile Today
Mobile Today


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