5/28/2010 3:15:00 PM
Olive targets IT resellers with iPhone for business strategy
Olive Communications is targeting IT resellers by offering them the opportunity to sell mobiles through Olive in exchange for 50% of the profit made.
The Uxbridge-based b2b dealer announced the move on 19 May at an event in central London, which was attended by a number of potential IT partners and co-hosted with Yes Telecom.
The event was the second of its kind – last year Olive invited potential IT partners to discover the benefits of selling BlackBerry handsets.
This year, the event focused on the iPhone as a business tool. Dealers are increasingly looking for ways to sell the Apple phone as a business handset, given the high demand from customers.
At the event, Yes Telecom academy development manager Paul Charlton spoke on security and the ability to tailor the iPhone to business use.
The event took place just days after it emerged that bank Standard Chartered has stopped using BlackBerrys and will instead provide its staff with iPhones.
Speaking at the event, Olive director Rob Saffman said: ‘iPhone customers tend to spend between 30% and 100% more than the average business user. The iPhone is where we want to be in the market right now.’
Olive partner Comms Xchange was also at the conference, discussing the benefits of unified communications for resellers.
Comms Xchange sales director Ross Cooper told resellers: ‘You are probably better geared up to provide these [mobile] solutions now, rather than traditional telecoms sellers.’
Talking about the agreement between Olive and IT partners, Saffman said: ‘You can do as little or as much as you want. We have a very transparent model, and we try to make this as easy as possible for everyone involved.’