O2 has reported over 100% growth in the first year of its Approved programme, after adding 76 partners.
Since the creation of O2 Approved there has been a 137% increase in BlackBerry sales as well as a 125% increase in connections.
The O2 Approved programme is open to all partners and sets qualifying criteria, including excellent customer service and a focus on delivering leading edge mobile solutions within the business market.
David Plumb, head of SME sales at O2, said: ’Independent partners who become “Approved” provide first class local service to business customers. They set the benchmark for excellence in distribution and quite rightly have access to increased investment from O2. For example, the O2 Partner Academy helps partners develop their skills in joined up communications, solution selling and service excellence.
‘Our approved partners bring unique skills, experience and contacts. They have been the key to O2 achieving our best year ever for net connections in distribution. We are dedicated to evolving the program through taking on board their ideas at our monthly roundtables. We believe it is only through these true partnerships that our channel will continue to grow.’
The participating business distributors are Avenir, Moco, HSC, Anglia and Fone Logistics.
Andy Tow, managing director at Avenir, said: ‘The O2 Approved program has given the opportunity for many of our partners to very closely align themselves with the strategic objectives of both O2 and Avenir. The quality of customers, lowest ever churn rates and highest connection levels have been delivered as all three parties work in close partnership delivering an unrivalled converged communications offering.’
Carlos Pestana, sales director at HSC, added: ‘The Approved programme gives its partners a regular forum to meet key representatives from HSC and O2. This close relationship with HSC and O2 allows the Approved partners to discuss ways to grow their business by having an insight into the overall business strategy. It allows the partners to get themselves ready for any future opportunities ahead of the market.’