HSC has refreshed its brand with a new 3D design logo from 1 July.
The distributor has created new icons to highlight the areas of business it operates in: Airtime; hardware; and software.
The new logo has not significantly moved away from the previous logo, but is 3D to ‘[lift] it off the page’ in the crowded distribution market.
HSC has also created a square ‘stamp’ icon to convey the extra services it offers dealers, such as account and marketing support.
HSC marketing manager, Theresa Williams said: ‘This new rebrand gives us a great new look and pulls together everything across our business, showing the channel that HSC is a three dimensional mobile distribution specialist that will go the extra mile to create the perfect offering with excellent products, backed up with strong and personalised support.
‘We wanted to freshen up the look and feel of the HSC brand in all media and restate our market position as “The Mobile Solution” provider. Since re-branding into HSC with the three converging circles in March 2009, we felt that the logo looked a little two dimensional and could do with a lift. We also felt that in a crowded distribution market HSC needed to “come off the page” with a simpler, more continuous look and feel across all our media and communications.’