8/3/2010 11:37:00 AM
O2 targets fixed resellers in new partner programme
O2 has launched a partner programme aimed at fixed resellers in landline and IT.
The ‘joined up communications channel partner’ programme is aimed at giving IT and fixed line resellers access to mobile products.
The programme has been developed from O2’s mobile Centre of Excellence programme, which focuses on the SME market. O2 claims the Centre of Excellence programme has driven it to number one in the SME market.
O2 has partnered with Total Ltd, Daisy Mobile and Fidelity Group, who will act as aggregators and will offer different levels of support to fixed resellers joining the programme.
The partners will be able to offer resellers:
· A full white label billing solution with Call Data Records (CDR) for partners wanting to manage and bill for mobile end to end
· An assisted sales programme for partners wanting to bring a mobile specialist into a customer to help them
· A referral programme for partners wanting to pass a lead and receive a fee on closure
O2 head of SME sales David Plumb said: ‘We have been looking for some time at ways in which we could engage further with fixed and IT resellers who have very strong relationships with their customers through the hardware and services they provide. When we launched our “Joined up” packages last year we were keen to explore new ways of working that could give us more ways to sell complete solutions.
‘By launching the Joined up Communications Channel Partner Programme we can give wholesale partners the best of both worlds, taking the learnings from our Centre of Excellence programme, while helping them to sell mobile to their own fixed customer base.’