3 beats O2 to ICAEW partnership

3 beats O2 to ICAEW partnership

3 has won a bid to create a business affinity partnership with the Institute of Chartered Accountants in England and Wales (ICAEW).

O2 also put in a bid for the account but 3 took the deal with ‘innovative propositions’.

ICAEW director of member services, Sharron Gunn said: ‘Hutchison 3G came up with an innovative proposition delivered with professionalism, enthusiasm and a thorough understanding of the needs of the accountancy market.’

The partnership between 3 and the ICAEW will give members of the association the opportunity to buy 3 business packages with a discount on their line rental.

ICAEW has over 100,000 paying members and 3 believes that typical membership profile of the organisation is an ‘ideal fit’ as more than 80% of the members are businesses in SME arena.

3 will now work with the ICAEW on a 12 month marketing plan aimed at raising the profile of the partnership.

3 head of sales Paul Foley said: ‘The profile of the ICAEW and its member base mirrors a sector of the market we are keen to get take up in.

‘We understand the needs of this community and we have a dedicated team of Business Customer Service advisors on hand in Glasgow to handle any questions or queries that the membership may raise.

‘Three looks forward to a long term, prosperous and successful alliance with the ICAEW.’

Meanwhile, Three Business has signed a deal with The Prince’s Trust to offer young entrepreneurs supported by the youth charity a reduced rate on their mobile phone bill.

The network has created a 24-month mobile package with a ‘significant’ line rental discount and 2GB of data allowance for free. It is available for all young entrepreneurs who have received start-up support from The Prince’s Trust.

Three said it decided to partner with The Prince’s Trust because it helps thousands of disadvantaged young people set up in business each year.

Paul Foley, Head of Three Business, said: ‘Three Business is uniquely focussed on providing the best possible deals for small businesses, so working with The Prince’s Trust to benefit the young entrepreneurs they support makes sense.’

‘It is also very rewarding to be able to help these small businesses. At a time when start-ups need more support than ever to get their business off the ground, it is very rewarding to help these young entrepreneurs.’

A Prince’s Trust spokesperson said: ‘The Prince's Trust is delighted to be working in partnership with Three, and that together we are now able to offer the young people we support a better deal on their mobile phone bills.

‘Young entrepreneurs need more support than ever to fuel Britain’s economic recovery.
Written by Mobile Today
Mobile Today


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