Lycamobile appoints Tesco Mobile marketer

Lycamobile appoints Tesco Mobile marketer

Lycamobile has appointed former Tesco Mobile marketing chief Chris Liveing as group customer marketing director.

Liveing joins Lycamobile from Genie Global UK, where he was CEO. From 2003 to 2008 he was Chief Marketing Officer at Tesco Mobile, where he led the MVNO’s launch and then grew the business to 1.7 million customers. He also held senior positions with 02 from 1992 to 2003.

Lycamobile CEO Milind Kangle said: 'I am delighted to welcome Chris to the Lycamobile team, at a time of rapid and exciting growth for the business. We will continue to make the right investment in people to ensure that we benefit from industry best practices and achieve our mission of being the benchmark international MVNO.'

Liveing is tasked with driving a range of strategic customer marketing initiatives with his customer experience and customer management expertise.

Written by Mobile Today
Mobile Today


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