10/7/2010 10:22:00 AM
Three drops ‘unlimited’ from tariffs
Three has dumped ‘unlimited’ services for all new and existing customers from the beginning of October.
The operator previously offered tariffs that included unlimited internet, but qualified this under its fair usage policy of 500MB.
Customers who have already bought a tariff have been informed of the changes, with existing customers’ internet allowance either remaining at 500MB or increasing to 1GB depending on their monthly price plan.
The operator has decided to make the move away from the term ‘unlimited’ in a bid to be clear and transparent, Three CEO Kevin Russell said in July.
Russell explained at the time that the operator would be introducing 1GB of data to the majority of its tariffs as standard.
Russell said: ‘We think data pricing will become a differentiator for us. From a customer’s point of view unlimited means unlimited. The reality of the market is that is not how unlimited is communicated and consumers are confused.’